“Oddly, the senior journalists may be lingering on television precisely because of their networks’ desire to attract younger audiences. All of the network news divisions are desperate to capture the 18-to-34 set – their current audiences are literally dying off – but none has yet figured out how to create the next generation of anchors. Which may take quite some time. While the potential news stars of tomorrow – people like Anderson Cooper on CNN, Bob Woodruff on ABC and Mika Brzezinski on CBS – are being groomed, they do not (with the possible exception of Mr. Williams) have the star power of the familiar faces of news past. In contrast to the days when Mr. Brokaw, Mr. Rather and Ms. Walters climbed to the pinnacles of broadcast television, their successors must somehow distinguish themselves in a universe of several hundred cable channels and countless Internet news sites, as opposed to just three networks whose signals were easily attained through simple antennas. They must also persuade today’s viewers – who are far more skeptical than their parents about what they see and read – that they can be believed. So the senior generation has become something of a placeholder, keeping the network franchises together until the arrival of new faces and strategies.” (New York Times )