“Boston.com launched a new game today, the Snowplow Game, as part of new promotional campaign tied to the holiday season.
Players steer a snowplow through Boston after a blizzard, whizzing by popular city landmarks such as Fenway Park, the Citgo sign, and the John Hancock tower, in a quest to clear the streets and accumulate points, peppermints and snowflakes before time runs out. The top ten scorers will be ranked publicly on Boston.com, allowing players to compete for top honors.
The game was created by The Barbarian Group, who also developed the popular Subservient Chicken online ad campaign for Burger King.” (CyberJournalist.net)
