Going on the offensive isn’t shocking any more: “The song currently at number one in the UK is either called I Don’t Want You Back (if you listen to DJs introduce it on the radio) or Fuck It (if you read the title on the posters all over the country). If you were actually to hear the record on the radio, it would sound something like ‘Uh-t, I don’t want you back.’

It is, to all intents and purposes, a rather sweet-sounding, heartbroken ballad of rejected love by young Irish American singer Eamon Doyle, except that he pulls no verbal punches in telling the girl who done him wrong where to get off.

This is, of course, the modern way. It may not be big and it may not be clever, but it sells records.

The prevalence of swearwords in modern pop has led to the rise of ‘radio friendly’ versions of singles, in which obscenities are muted, leaving only either the initial consonant or an isolated vowel.

When swearing is the very point of a record, this approach results in a quite bizarre stop-start patchwork of noise and silence. Perhaps this is a cunning marketing ploy.” — Telegraph.UK