Listening to iTunes for Free:

“Nothing puts the stamp on our shrinking musical attention span as much as Apple’s new online song catalog, iTunes Music Store. The store is essentially Napster, with the minor caveat that you have to pay 99 cents for each song you download. But my sources in the preteen world have uncovered an interesting development: The kids aren’t actually paying for the songs. After all, how many kids have a credit card? And even if they did, a buck a song is steep, especially when you can get them for free on LimeWire and Kazaa.

No, instead of buying, they’re listening to the free 30-second previews that are available on the Web site. And they’re listening to them over and over again.

These previews get right to the essence of the songs. They’re usually cut from somewhere in the middle and contain a bit of the verse and a bit of the chorus, or the hook, which is the part that everyone recognizes.

You might ask how anyone could possibly find enjoyment in just 30 seconds of a song? But there’s a lot to suggest that 30 seconds of a song is just about all we need these days. In fact, everything from TV commercials to children’s toys, from radio jingles to cell-phone ringers, from song-form changes to the rise of sampling, has been subtly training us to read and receive our music in increasingly smaller chunks.” —NY Observer [via digitalphono]