The unswoosher: “This is a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.” Adbuster’s has been making these cryptic ‘black spot’ references for awhile. It is clear now what they were leading up to. I am a big fan of the No Logo meme; if this is real, blackSpot sneakers will get my brand loyalty, and I’ll revel in the knowledge that I am cooler than you all out there. Oops, that’s not supposed to be the point, you gather? In any case, however, Nike may have beaten the blackSpot campaign to the punch with the recent news that they have acquired Converse and will continue to offer the famed Chuck Taylor All-Stars.
