“You no longer have to work out to eat like a professional athlete. That’s the message from the growing number of energy bars and fitness drinks filling supermarket shelves. As the fitness food market has grown, companies that once targeted athletes are trying to attract the average consumer, claiming to offer conveniently packaged nutrition perfect for a busy lifestyle. But nutrition experts warn that products designed for the needs of athletes may backfire when used by the rest of us.” Boston Globe

Ridiculous trend which shows how much at the mercy of clever marketing the ill-informed credulous consumer is.