In Spike War, Lee Takes Lead: ‘TNN has argued that the new name was inspired by the verb “spike” as opposed to the name “Spike.” “From day one, when we came up with the name ‘Spike,’ it was always thought of as an action word,” a spokesman said.

Nevertheless, network president Albie Hecht said in a round of press interviews in early April that Lee, as well as other figures such as director Spike Jonze, had at least partially inspired the name.’ Newsday