“TiVo Inc., a maker of television-recording devices, Monday unveiled a TV audience measuring system that allows it to report the second-by-second viewing habits of its subscribers to advertisers and network programmers.” MSNBC You didn’t think you were getting all that functionality without a cost, did you? Still, DVRs are such a leap forward that anyone with the slightest interest in watching television is a fool for not taking the leap. Here’s the deal, if you need to be convinced (and most people do, because the devices haven’t really caught on, in one of the most puzzling examples of looking gift horses in the mouths). NY Times