the EGBG counterscript: “The Direct Marketing sector regards the telephone as one of its most successful tools. Consumers experience telemarketing from a completely different point of view: more than 92% perceive commercial telephone calls as a violation of privacy.
Telemarketers make use of a telescript – a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.” Brilliant. You can print out a .pdf of the counterscript to keep next to your phone for instant deployment. For a long time, I have asked telemarketers for their home phone number and, when they inevitably balk at giving it to me, I wonder aloud why then they presume to call me at home… just before hanging up. This is a quantum leap beyond that as a kultur-jam … [thanks, walker]
