Is it ‘the real thing’?

A Derbyshire company is launching a range of “Muslim-friendly” drinks as part of a backlash against American brands including Coca-Cola.

The Qibla Cola Company claims its products are an alternative for people who “reject injustice and exploitation” and as a means of protesting against what it calls the “colonial” administration of President Bush.

Its decision to launch a range of drinks comes months after a French company launched Mecca Cola in a bid to cash in on anti-US sentiment among Muslims. Guardian/UK