on the widening gulf between the science cognoscenti and Everyone Else : “Once we have a society where science is as exciting as football, and where attending a science lecture or debate is as relevant and fun as going to the cinema, only then will we be truly empowered as a society to harness science for what we want in life, rather than the other way round.” — Susan Greenfield, director of the Royal Institution and professor of pharmacology at Oxford University, Guardian/UK