The Ad Council : Campaign for Freedom:
‘Developed following the tragedies of September 11th, the Ad Council’s Campaign for Freedom is an unprecedented volunteer effort from the advertising industry. The initiative is designed to assist Americans during the war on terrorism through the development and distribution of timely and relevant public service messages. This first round of PSAs for the campaign has been created to celebrate our nation’s freedom and remind Americans about the importance of freedom and the need to protect it for future generations.
According to research, Americans are looking for messages that will inform, involve and inspire them during the war on terrorism. This inspirational campaign is advertising’s gift to America on the occasion of its birthday, Independence Day. All of the ads conclude with the powerful tagline, “Freedom. Appreciate it. Cherish it. Protect it.” ‘
‘Main Street USA’, the weakest of the bunch, is pure flag-waving (literally…). ‘Church’, ‘Library’, and ‘Diner’ revolve around a “What if America weren’t America?” theme, wryly acknowledging that the threat to the country since 9-11 comes not just from the terrorists but the Justice Dept. as well. [Requires a broadband connection].
