How Much Is Too Much? “Perhaps it means something that in San Francisco, there are now more Starbucks outlets than publicly traded Internet companies. Everybody knows that one day the franchise’s caffeinated growth rate will have to slow, but the numbers argue that it might not be soon.” One Morgan Stanley analyst indicates the saturation point beyond which further growth would hurt the company might not come until there are 3 stores for every 100,000 in the North American population. And then there’s the rest of the world… Business 2.0