The Zen TV Experiment: “I want you to watch TV with acute awareness, mindfulness and precision. This experiment is about observing television scientifically, with Beginner’s Mind, rather than watching television passively with programmed mind. Ordinarily, if you are watching TV you can’t also observe and experience the experience of watching TV. When we watch TV we rarely pay attention to the details of the event. In fact, we rarely pay attention.” Adbusters