A memetics reader: “Throughout 1996-1997 I researched Richard Dawkins’ meme (a cultural unit of information that propagates across our ecologies of mind) and considered specific applications within advertising, cults and postmodern ‘designer religious viruses’ (Richard Brodie). My research trajectory was influenced by my fascination with the late Gnosis Magazine and the science fiction author Philip K. Dick. I was freelancing for the Australian science/culture magazine 21.C and considering the initiatory/philosophical implications of Cyberpunk while in the Temple of Set. In mid-1997 I discovered Clare W. Graves through Dr. Don Edward Beck and Chris Cowan’s book Spiral Dynamics, and a synthesis began to form.” disinfo