Coming Soon: Harry Potter and Hollywood’s Cash Cow: ‘On the one hand, the company wants to draw as much profit as

possible from J. K. Rowling’s mega-best-selling stories and lay

down a franchise for future movies and products that will feed

corporate coffers for a decade. But on the other, it worries about

tainting the golden glow that surrounds the floppy-haired little

wizard with too much hype and commercialism, alienating his

fanatical fans.’ I’ve previously written about the controversy about Warner Bros.’ giving Coke sponsorship rights, mentioned here. NY Times [“FMHreader”, “FMHreader”]