‘I’d like to force the world to sing…’ ‘…one of the more inventive conspiracy theories now making the rounds. The funny thing is how plausible it all seems once you start looking into it. In 1993 Kristol outlined a program for selling conservatism as rebellion in the pages of Commentary magazine, declaring absurdly that “now it is liberalism that constitutes the old order.” At the time this seemed quite mad. Today it seems prescient. We have all heard about the clear-eyed youngsters of “Generation Y,” with their faith in Wall Street and their uncanny entrepreneurial skills. Well, it’s all William Kristol’s doing. He has managed to persuade an entire generation with his weird logic. But how?

Two words, according to the theory: OK Soda.’ The Baffler [via Metascene] [Make what you will of this…]