In Latest Hardy Boys Case, a Search for New Readers:
“The Hardy Boys turn 75 next year, still living at
home and enrolled in Bayport High. They are still
well-scrubbed Boy Scout types from the 1920’s,
with personalities that barely extend beyond the
color of their hair. And their books still sell more
than a million copies a year.Holding on to the sunset of the Hardy Boys’ adolescence has not been simple. To keep them au courant,
their publisher, Simon & Schuster, now equips them with cell phones, computers and high- tech gadgets,
dispatching them on torn-from-the-headlines adventures involving citywide surveillance systems, corporate
whistle- blowers, extreme sports and online crime.As with many children’s series, sales of new Hardy Boys books are flagging, publishers and booksellers
say, and some wonder how much longer the formulaic escapades can hold boys’ scarce attention. This
summer, a new team at Simon & Schuster’s children’s book division plans to re-examine its plans for the
Hardy Boys, said Anne Greenberg, executive editor in charge.” New York Times
