Naked Man with No Product Waggles his Dotcom: ‘A fictional brand that offers no product has managed to fool more

than 1,500 people into responding to its ads… The ad showed a naked man leaping around in a black rubber ring,

surrounded by the words “sing, laugh, drive, sleep, eat, breathe, cry,

but do it with joy”.

Nothing else was offered by way of explanation as to what the

company offered apart from a URL, http://www.withjoy.co.uk, and a phone

number.

But this wasn’t part of a dotcom scam, rather an “experiment” by UK

newspaper The Guardian to demonstrate the scary power of

branding.’ The Register