“The advertising industry will shortly reveal how it’s going to bombard

cellphone and PDA users with commercials. The Wireless Advertising Association convenes in downtown San

Francisco on 26 June to unveil its technical infrastructure for

beaming promotional material to handhelds and phones. The body

has already produced metrics and definitions for adverts to GSM

phones.” As The Register comments,

“RCTLE

DYSFNCTN?

U

NEED VGRA NOW!”