Danny Schechter: Where do you go when PBS says no?
Critical filmmakers like myself, who are shut out of
commercial TV for all intents and purposes, need robust
public television because it is often the only game in
town when you want a program you’ve made to be seen.
And when you do, you want it on their national program
service, what they call the “hard feed,” because that
guarantees it will be carried by all public stations
nationwide. If the keepers of the PBS gates turn you
down, you can still get your show on the air, but you
have to try to sell it, or more likely place it for free, on a
“soft feed” that gives stations the discretion to run it or
not. This can mean it’ll be on at different time periods,
making a national promotion campaign very difficult. You
have to lobby station by station across the nation like a
beggar selling his wares. The Media Channel
