Lego: No Tech Meets New Tech: “Although its trademark plastic building blocks are decidedly old school, Lego is

repositioning itself as a player in today’s technology toy market.

Founded in Denmark before World War II, Lego is emphasizing key product lines based on interactive

software, robotics and even Harry Potter, at this week’s Electronic Entertainment Expo.” Wired And: LUGNET™: ‘home to thousands of LEGO® fans of all

ages. We are a community which never sleeps — and has been called “the friendliest place on

the Internet.” ‘ A Webbies finalist.