Violent TV Shows Wipe Out Memory of Commercials: “While there is growing concern about
the effects TV violence has on children, the bloodshed and mayhem
continues–in large part because advertisers want to reach the
under-34 crowd that watches violent programs. But new research
suggests these advertisers are shooting themselves in the foot.

Violent shows seem to make people forget they ever saw the
commercial breaks, according to a review of 12 studies published in
the April issue of Current Directions in Psychological Science.

Across the studies, which included about 1,800 individuals, people
were less likely to remember sponsors’ brand names and advertising
messages when they viewed violent programs than when they
watched violence-free shows.” Reuters