“It’s about time you had a say in what you are wearing. Make your mark!” Bid to personalize sneakers has Nike sweating. Although Nike’s website invites fans to “build your own shoe”, the company invoked its right to refuse the request of a customer who wanted the word “Sweatshop” on his personal shoe “to remember the toil and labor of the children that made my shoes.” It was abit hard for them to find a justification in their own fine print, but they sputtered on; San Jose Mercury Center here’s the email exchange.