Generation Statistics: ‘Trademarks have become so ingrained in our psyches that we
need hear only a few notes of a jingle or see the colourful swirl
of a logo and we are automatically drawn into their world,
reminded of how thirsty we really aren’t or how necessary a new
shirt is what we wear or drink defines us, as people. We are
whoring and de-valuing ourselves, but in exchange we get to be
a walking advertisement. But that’s okay because, hey, it’s
SHINY while we maintain that we have the ultimate decision, as
far as they’re concerned, they’ve already sold the shirt.’ Spark