Culture jamming update: In June, I posted a blink to the CokeSpotlight website, an Adbusters-Greenpeace joint effort
to put heat on Coca-Cola as one of the world’s worst commercial HFC
polluters. Today,Adbusters announced: “Victory! We’re sending our thanks and congratulations. The
jam paid off: Coca-Cola has committed to stop keeping drinks cool
while warming the planet with greenhouse gases.
From the moment it “went live,” CokeSpotlight was crowded with
visitors from around the world. You downloaded stickers and posters,
you signed your names to petitions and letters – and you won.”
