CokeSpotlight. Greenpeace and Adbusters kick off a massive campaign against Coca Cola’s environmental hypocrisy as a polluting sponsor of the first “Green” Olympics: ‘To be Number One in the world: that’s the
goal of The Coca-Cola Company. That’s
why Coke is the longest running
corporate sponsor of the Olympic Games.
It’s a partnership that has helped make
Coke the world’s best known brand, sold
in nearly 200 countries.
But there’s something different about the
2000 Summer Olympic Games in Sydney,
Australia. They will be the first Green
Games, a global celebration of sport,
culture, and the environment.
In the Green Games, Coca-Cola isn’t winning the race. Coke keeps
its products “always cool” with the help of HFCs, some of the most
potent global warming gases ever produced.’
