The Corporatization of weblogging?? “…will probably be fine

with many of the thousands of independent Webloggers

who pioneered the concept. Romenesko says as

Weblogging becomes more widespread among

corporations, there’s likely to be some resentment from

the pioneers who see it as an anti-corporate concept.

Cooper, meanwhile, thinks Weblogs make sense in the

corporate environment, and suggests that they would be a

useful feature of company intranets. A Weblog pioneer

herself, Cooper says that when she announced she would

be taking the Weblog concept to Star Tribune Online, the

reaction from the Weblog community was overwhelmingly

supportive.” [E&P]