ZDNet: News: Intuit scrambles to plug Quicken leaks

“A design quirk in some e-commerce Web sites allows

sensitive information that consumers provide about their

personal habits, tastes or finances to be attached to Web

page location codes used by third parties such as

ad-placement companies. In the case of Intuit (Nasdaq:

INTU), both a mortgage calculator and a

credit-assessment feature on its Quicken site collect

information from customers regarding income, assets and

debt, and then send the data to DoubleClick Inc.

(Nasdaq: DCLK), a company that sells and places

advertising on Web sites. DoubleClick says it doesn’t

keep any of the data it receives.”