NPR’s Instrumental Bits Become an Online Music Show

“Although NPR makes some of its on-air shows available on

demand through its Web site, the leap by a major radio

organization into Internet-only programming helps validate

the concept of using the Web to “narrowcast” to a smaller

listener base. The eclectic material heard on “All Songs

Considered” might have limited appeal among NPR’s 600

member stations, which can be as rigidly formatted as their

commercial counterparts. Yet the show can still reach an

audience by going online.”