The cult of TED

“Falling animals, misbehaving toddlers and footage of Justin Bieber may populate the bulk of any YouTube most-viewed list. But amid the viral clips and pop music promos is a series of videos that seems to go against all received wisdom about what online audiences like to consume.Their tone is sunnily optimistic, go-getting, Californian, with titles like Information Is Food, Crowdsource Your Health and Inventing Is the Easy Part. They feature luminaries such as Stephen Hawking, JK Rowling and Bono delivering 18-minute lectures about big ideas – technology, culture, the environment, science, social trends. Yet although there is nary a Lolcat in sight, the YouTube channel of the Technology Entertainment and Design (TED) conference has attracted nearly 112 million views.” (BBC News)