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Of course, an industry that survives only if it captures your attention almost instantaneously will have its extremes. These are ads that conceptually or visually shock. Since the ad industry are today’s de facto experts in the collective unconscious, this can be read as a catalogue of many or most* of the dominant categories of revulsion and offensiveness to which we respond. (*To my knowledge, no one has used goatse imagery in advertising…) (Onextrapixel).